Ritchcraft's 30 in 30 (Day 22: My Pride and Joy)

As we begin to wrap up the 30 in 30 series, Ritchcraft delivers another fresh beat with My Pride and Joy. Check out my day 15 interview with Ritchcraft. Also get the back story on Ritchcraft's 30 in 30 here. Enjoy day 22. Chea!

www.ritchslapped.com
twitter.com/Ritchcraft

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Ritchcraft's 30 in 30 (Day 21: Nature)

I feel like I just switched the channel to the Animal Planet or something. Ha! This beat is dope though. While you're here, check out my day 15 interview with Ritchcraft. Also get the back story on Ritchcraft's 30 in 30 here. Enjoy day 21. Chea!

www.ritchslapped.com
twitter.com/Ritchcraft

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What I'm Watching ... RAtheMC "Victory Lap"

I hope you're enjoying your Sunday afternoon/morning. I am. Anyway, check out the visuals for RAtheMC's "Victory Lap". I dig simple, well shot videos and this is definitely that. The footage at the end is classic too. Ha! Enjoy the video. Chea!

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The Mad Video Selection (Week Ending 3/5/11)

Copywrite featuring Camu Tao, Tage, Jakki & RJD2 - "Mega Mega"

I'm a day late on this one but still packed with 5 dope videos you should be watching. We have a nice pick by ThroatChopU this week along with some really dope joints. Again hit me at readbeanpie@gmail.com to have your video considered. Enjoy!

Ritchcraft's 30 in 30 (Day 20: When It Comes)

And we're back on track. On day 20, with 10 more days to go in the 30 in 30 series, Ritchcraft delivers another one of my personal favorites. When It Comes is fresh. I definitely dig this joint. Anyway, check out my day 15 interview with Ritchcraft here. Also get the back story on Ritchcraft's 30 in 30 here. Enjoy day 20. Chea!

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twitter.com/Ritchcraft

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What I'm Watching ... Theo Martins "Final Fantasy" Feat. STRFKR

Theo Martins is a cool guy that makes some really fresh music. I dig what Theo does musically and with this latest video, I dig what he does visually as well. Enjoy "Final Fantasy." Fresh. Chea!

twitter.com/theomartins

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Check It ... OnCue "It Usually Goes"

OnCue returns with new music off his upcoming project. When I sat down with OnCue back in December to interview him for my column Return of The Real over at RefinedHype.com, we talked about how he's found his sound and wants to continue to explore that and put out quality music. He's definitely pushing forward. Check out the CJ Luzi produced "It Usually Goes", with visuals put together by Justin Joslin Media. Fresh video. Dope song. Enjoy. Chea!

twitter.com/mynamecuey

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Ritchcraft's 30 in 30 (Day 19: Far Away)

A day late but it's all good. Ha! Check out my day 15 interview with Ritchcraft here. Also get the back story on Ritchcraft's 30 in 30 here. Enjoy day 19. Chea!

www.ritchslapped.com
twitter.com/Ritchcraft

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@YCtheCynic Grows With Fall Fwd

I had the intro planned out. I was gonna explain Fall Fwd. Then everything changed. As of right now, the only thing I can think of to say to you is Fall Fwd is the truth. Ha!

Honestly, I could start and end this post with YC The Cynic’s Fall Fwd (released March 1st) is one of my favorite underground projects released this year, and you should immediately download it.

But I’ll expand on that.

First, let me take you back. I remember listening to YC the first time over a year ago. I had received emails from his camp leading up to the release of his last project, You’re Welcome. I thought the kid was cool. I thought You’re Welcome was fresh. I remember meeting YC last summer in Brooklyn at the Brooklyn Hip-Hop Festival and he just came-off as a guy who was trying to make quality music that folks would enjoy. On this simple mission, YC delivers.

And on Fall Fwd, he delivers more.

It’s Fall Fwd that ultimately tells the story of an emcee who has grown. Like I said, You’re Welcome was cool but Fall Fwd is great (who knows what the The Spectacle, YC’s next project, will bring).  Fall Fwd is lyrically and from a production standpoint a win for YC and ultimately his listeners.

Often a project will hit and it’s cool for a limited amount of time. Which is usually that first or second play. Let’s be honest, a 1000 + songs are released every second, every day. 1000 + new projects hit the Internet daily. Repeatability is what you’re ultimately trying to achieve when you release music. Having had Fall Fwd for weeks prior to the release, it’s still being played.

You can’t help but go back to tracks like Mr. Brown, The Clever, More and More, Hey There Young Man, Suicide, The Harder and the title track Fall Fwd, among others. With features from Soul Khan, Homeboy Sandman, Von Pea, C-Rayz Walz, Sene and others; plus production from J57, OTiS CLaPP, 2 Hungry Bros and more, you’d assume that YC would get lost in the mix. Wrong (Charlie Murphy voice). YC makes sure you know that Fall Fwd is his vision and he owns every track he’s on. The production and features just help YC paint incredible pictures lyrically on every track.

I could say more but now it’s time for you to listen to Fall Fwd and determine how you feel about the project.

His name is YC The Cynic, and he’s an emcee and apparently he strokes beats ever so gently. Ha! Enjoy Fall Fwd. Chea!

You can download for free or purchase via bandcamp. You make the choice.

twitter.com/ycthecynic

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Check It ... Shane Eli "When We Were Kings"

Gotdamn!!!!!! When the beat dropped and Shane Eli started to rhyme over this killer beat my head started to immediately nod. This track is so damn serious. Serious in the sense of rhyme and content. "When We Were Kings" is the third release off Shane's upcoming I Can Do Better project. I gotta thank Nathan over at RefinedHype/DJBooth for putting this joint in my inbox. This joint is definitely a winner. If you aren't rocking with this track, I'm not sure if there's hope for you musically. Ha! Enjoy. Chea!

  When We Were Kings by ThroatChopU 

www.shaneeli.com
twitter.com/shane_eli

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Check It ... e.d.g.e. "Confirmation" (Prod. by CientifiQ)

Time and time again Vancouver emcee e.d.g.e. delivers. A great ear for beats and incredible wordplay, he continues to push new music out leading up to the release of his next project, All Flow Everything. All Flow Everything is due to drop when it drops but in the meantime, enjoy the CientifiQ produced "Confirmation." Damn, this track is dope. Definitely one of my favorite tracks from e.d.g.e. Enjoy. Chea!

  Confirmation (prod. by CientifiQ) by ThroatChopU 

twitter.com/​edge1981
edge.bandcamp.com

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2-Cent & Their Challenge To The Tom Joyner Morning Show

BACK STORY: El Williams, who manages TheSeKondElement, hit me up via email in regards to the group 2 Cent out of New Orleans. As their website elaborates, "2-Cent is a collaborative effort of creative, frustrated, and comedic twenty-somethings. They all posses the innate ability to convey humor and urgency toward issues that plague not only New Orleans, but America in general." Check out the full story after the jump.