There isn't a formula or pattern that Homeboy Sandman is following. At least I don't think so. He's simply making music. Not to be mistaken with pop music, as his track "Not Pop" eludes to. He's making music he hopes others will enjoy.
I dig what the Queens native and college educated Homeboy Sandman is doing.
I won't claim to have been a long time fan of Homeboy Sandman, simply because he was flying under my radar. It wasn't until a few months ago someone hit me with some of his music. I also won't jump on the bandwagon saying this dude is the dopest thing since slice bread (seriously, was sliced bread that big of a deal when it first came out?). I will however say that after hearing "The Good Sun" (a few times) that I'm quickly becoming a fan of Homeboy Sandman. I think that can be credited to his unique style and lyrical approach.
No dumbing it down on "The Good Sun".
As many will say, Homeboy Sandman's music is an acquired taste. How do you approach listening to his music with that in mind? You can take a lesson from Homeboy Sandman's first encounter with a Roots album.
"I find the mind has delayed reactions like that when presented with something fresh the likes of which it's never been presented before," he writes in his bio. Oh, he thought The Roots were whack but during that second listen he realized their dopeness. Perhaps "The Good Sun" will provide you with that ah ha moment too.
"The Good Sun" is a collection of tunes that will surely continue to propel Homeboy Sandman from the dude many have never heard of, to the dude many will continue to check for. Will it bring him mainstream? Of course not, it's too dope for that. But "The Good Sun" will continue to push Homeboy Sandman forward in the underground/indie circuit.
Check "The Good Sun" now available on iTunes and other online music websites.
Behind the Scenes Guerilla Style Marketing Video from SosaNYC on Vimeo.
www.homeboysandman.com
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