Who needs a record deal nowadays? Do artists enjoy having to compromise their creativity for a ‘target” audience? Do we really need the industry to peddle and crank out mainstream junk tunes that nobody wants to hear? Nope. We sure don’t. In this day and age with the internet and a worldwide audience at our fingertips, artists do not need to acquire a record deal at all. With the right networking moves and a daily grind, artists can get their music made and sold all on their own. There is really no immediate need for record companies. They are good for financial co-signing. We all know that if you package crap nicely, people will buy it and even like it. Look at Soulja Boy. Not a lick of talent but he had a record company behind him who packaged him to a target audience and his talentless ass sold millions of records. It makes no sense.
Artists can do the same thing using the internet and their will to “make it”. If you have thousands of followers on Twitter, there is no reason why you can’t package and sell your product to your followers to start the buzz and make money. Joell Ortiz is living proof that record company people are shaaadyyy. If he put out his own CD, he could charge $5 bucks a download for each of his thirty-five thousand followers. That is a lot of money for something he is good at and loves. Artists can actually make a good amount of money doing this. The money won’t be industry money though. You won’t be able to borrow and rent houses, cars and jewelry like the other rappers do. But at least you will have your cash up front minus the BS, contracts and red-tape. You will still have your dignity because you won’t have to conform to an industry image. And your project will come out just how you like it because your creativity wasn’t compromised to fit an industry mold.
Personally I think this is the way to go. I mean you won’t be making millions of “industry dollars” and your CD won’t contain a 25 page CD leaflet but your music will be what your fans really want to hear. These artists don’t understand that if they did their own thing, they could put these companies out of business. The internet is bringing the music industry to a whole ‘nother level and people need to start taking advantage.
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