Once Again, It's On: AUTOMatic "TRANSISTOR" August 28th

Editor's Note: We've had the opportunity to check out the AUTOMatic (A.P.R.I.M.E. and Trellmatic) "Transistor" project ahead of it's August 28th release date. It's dope. We featured "The Teenage Love" last week as our track of the week. We have a Q&A with the duo coming up but before then, we thought we let the homie JC Poppe tell you about the project. You can catch more of JC's good work on Milwaukee artists over at milwaukeeup.wordpress.com.

“Once again, it’s on.” This is the exact sentiment that the House of M veterans A.P.R.I.M.E. and Trellmatic wish to deliver to ears all across the world, hoping to build upon the success of their first solo album Audiology and the magnum opus that is the House of M’s group album, The Alternate Reality Of…

What exactly is on again? Simply stated, dope Hip-Hop is on again. As emcee A.P.R.I.M.E. flawlessly navigates the sonic waters created by producer Trellmatic, an undeniably fantastic voyage is embarked on. It’s not trap, it’s not trill, it is raw and rich music influenced by the golden era of Hip-Hop.

Once again, A.P.R.I.M.E. crafts lyrics that build around the ever present theme of doing what is right and good, creating music out of love, and not seeking the quick money or fame as a person who has compromised their integrity. Trellmatic’s beats are incredibly pleasing to the ear as he crafts them around cleverly chopped samples, leading to the organic feel Hip-Hop heads often crave so desperately after being let down again and again by so many different artists who pander to what is popular.

With vocal features from his fellow Mutants, Raze and Gambit, as well as Frankie Flowers, SigNif, and Milwaukee Hip-Hop mainstays Element and The Rusty P’s, there is quite the cast of talented artists filling in the supporting roles on the album. Engineered by Raze and Rhymefest associate Jonathan Frost, the album sounds crisp and clean, and perfect for any situation when quality Hip-Hop is needed.

The lead single “Once Again” is an amazing Jazz infused song that showcases the honest and witty lyrics A.P.R.I.M.E. has become known for.



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