Is it just me or is that new series of Ikea commercials creepy and weird. To be honest, I didn't pay much attention initially to the commercials. But then I noticed that the older black woman was apparently intended to be a figment of imagination. You know, she appears and is really soft spoken and semi sketchy, while offering advice and observations. Wait, what?! Some older black woman is the reason why we subconsciously do things?
I don't understand the concept. Is this woman suppose to be Della Reese's character from "Touch by An Angel" or Hattie McDaniel from "Gone with the Wind". What's Ikea thinking? Are they going with the "older black woman appears when you need motherly guidance" hustle to sell kitchens?
I'm just really confused by their concept and the creepy nature of the campaign.
HA!... I saw this commercial couple weeks ago and I thought it was a BIT strange myself.... Glad I wasn't the only one.. And now that you mention "creepy" I think I'd have to agree with you.
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