Friday, April 24, 2009

TELL 'EM WHY YOU MAD: Stuck in a Dumb Box

Question... to the designers of those new boxed looking cars, did you like playing with cardboard boxes as kids? I mean, that Scion was running things for a while with that box look (by running, I mean no one else had the nerve to do such an ugly design). Then it seems like an influx of boxed looking cars hitting the market - enter the Honda Element, that new Kia Soul (I'm still trying to figure out the use of hamsters in their commercial by the way), Ford has one and I recently saw a commercial for a new Nissan. All with that box looking design. They all seriously look like cardboard boxes with engines, wheels and windows. What an imagination. I would say, nice way to think outside the box but based on the recent designs, that's not really appropriate.

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