Wednesday, April 08, 2009

THE BRIEFING: Make your Money Boo Boo

The one price fits all approach has ended on Apple's iTunes. They've introduced a three-tier pricing structure, offering individual songs at 69 cent, 99 cent and $1.29. Many of the full albums will remain at $9.99.

Apparently the record companies will be allowed to pick the prices. More popular songs quickly jumped to $1.29. If I could pick the price, "Kiss me through the phone" would be a $1000 just to make it unreachable for the youth that constantly download it to keep it Top 10 Songs category (I'm just trying to help the kids and save brain cells).

When Apple first introduced iTunes it was a new way of buying music, and the less complex it was made it better for Apple and the music labels. But things have evolved, Apple has decided to let go of control over pricing in order to keep its service in line with competitors.

Heads looking for the lowest price definitely have other alternatives out there. Can't hate on Apple though. Make your money boo boo.

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